This was a pitch concept for TOMMY, which is a sub-label for Tommy Hillfigure. We wanted to develop interactive video episodes where the user can freeze frame the video at any point and see what the actors are wearing. The videos will also have the “choose your own adventure” style payback so users can direct the story and determine how the episode finishes which in return them access to discounts to the clothes and offers. The show would be based off real life characters that would be checking in to places and updating their status in a virtual world so the lines between reality and make believe are blurry.