This was a pitch concept for TOMMY, which is a sub-label for Tommy Hillfigure. We wanted to develop interactive video episodes where the user can freeze frame the video at any point and see what the actors are wearing. The videos will also have the “choose your own adventure” style payback so users can direct the story and determine how the episode finishes which in return them access to discounts to the clothes and offers. The show would be based off real life characters that would be checking in to places and updating their status in a virtual world so the lines between reality and make believe are blurry.

I was contracted by fluid.com ( digital agency that specializes in fashion and retail online) to design visual screen concepts Lancome website which would dictate the overall look and feel for their US site.

Designed concepts for the Edun brand whilst at Wieden+Kennedy

 

I was commissioned to design a brand for a Tea Company from Ceylon with Imperial references to Sri Lanka. Also developed the packaging for the tea flavors

I was commissioned to artwork sydney based band Wickedbeatsoundsystem. The concept incorporated the bands electronic & acoustic fusion approach to music. Coming up with the theme of "4ormation/Pre4orm" ( a blend of organic,electronic and natural sounds) which was used as a campaign for their street press, website and album/EP artwork.