This was a pitch concept for TOMMY, which is a sub-label for Tommy Hillfigure. We wanted to develop interactive video episodes where the user can freeze frame the video at any point and see what the actors are wearing. The videos will also have the “choose your own adventure” style payback so users can direct the story and determine how the episode finishes which in return them access to discounts to the clothes and offers. The show would be based off real life characters that would be checking in to places and updating their status in a virtual world so the lines between reality and make believe are blurry.

I was contracted by fluid.com ( digital agency that specializes in fashion and retail online) to design visual screen concepts Lancome website which would dictate the overall look and feel for their US site.

Fine dining restaurant Bacchus Newcastle needed a complete new online presence. The overall concept was to have time-laps, tilt-shift photography to capture the atmosphere of the venue from the kitchen to the wine cellar right down to the detail of plate preparation.

Design concepts for Footlocker's wikipedia of sneakers

Developed and Art Directed a concept for a shoot as well as designing the brand and look book collateral for Australian Independent jewellery designer

I was commissioned to artwork sydney based band Wickedbeatsoundsystem. The concept incorporated the bands electronic & acoustic fusion approach to music. Coming up with the theme of "4ormation/Pre4orm" ( a blend of organic,electronic and natural sounds) which was used as a campaign for their street press, website and album/EP artwork.