Nikon 1 Microsite
2011
Description
Microsite/campaign for Nikon's new camera Nikon 1. I was the lead art director of this project whilst at MRMWorldwide.
Fields
Art Direction, Web Design
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This was a pitch concept for TOMMY, which is a sub-label for Tommy Hillfigure. We wanted to develop interactive video episodes where the user can freeze frame the video at any point and see what the actors are wearing. The videos will also have the “choose your own adventure” style payback so users can direct the story and determine how the episode finishes which in return them access to discounts to the clothes and offers. The show would be based off real life characters that would be checking in to places and updating their status in a virtual world so the lines between reality and make believe are blurry.Art Direction, Creative Direction, Design2011 -
Master of the Mix is the Dj cultures answer to Project Runway. I designed the website and put together the digital strategy for the Smirnoff vodka television showWeb Design2011 -
working for tribal I was asked to design some variations for youtube pages for reebok as well as developing the look and feel for the classics artwork.Web Design, Graphic Design2011 -
I was contracted by fluid.com ( digital agency that specializes in fashion and retail online) to design visual screen concepts Lancome website which would dictate the overall look and feel for their US site.Fashion, Web Design, Graphic Design2011 -
I was contracted by sony music to design concepts for the miami renowned commercial music sensation Pitbull.Web Design, Art Direction2011 -
For 2 years I was responsible for designing and Art directing all digital creative for Skins footwear fashion label on line.Web Design, Art Direction2011 -
Fine dining restaurant Bacchus Newcastle needed a complete new online presence. The overall concept was to have time-laps, tilt-shift photography to capture the atmosphere of the venue from the kitchen to the wine cellar right down to the detail of plate preparation.Art Direction, Web Design, User Interface Design2011 -
Designed concepts for the Edun brand whilst at Wieden+KennedyWeb Design, Fashion2011 -
Worked with Daemon in designing the official website for the Oympic Games Australian team site along site the olympic youth festival.Art Direction, Web Design, User Interface Design2011 -
Design concepts for Footlocker's wikipedia of sneakersWeb Design, User Interface Design, Graphic Design2011 -
Advertising, Branding, Art Direction2010 -
I was commissioned to design a brand for a local trendy Italian deli with a traditional classic vintage feel.Art Direction, Branding2011 -
Developed and Art Directed a concept for a shoot as well as designing the brand and look book collateral for Australian Independent jewellery designerArt Direction, Fashion, Branding2010 -
I was commissioned to design a brand for a Tea Company from Ceylon with Imperial references to Sri Lanka. Also developed the packaging for the tea flavorsPackage Design, Branding2011 -
I was commissioned to develop branding for a a unique australian search ad marketing start up.Branding2011 -
Collaborative Media is forward thinking music/art/technology promotions collective based on the west coast of the USA. I consulted them on branding for bother they festivals and the umbrella company.Art Direction, Branding, Graphic Design2011 -
I was commissioned to artwork sydney based band Wickedbeatsoundsystem. The concept incorporated the bands electronic & acoustic fusion approach to music. Coming up with the theme of "4ormation/Pre4orm" ( a blend of organic,electronic and natural sounds) which was used as a campaign for their street press, website and album/EP artwork.Art Direction, Retouching, Creative Direction2011 -
Through my design studio I was commissioned by a client to design and develop a brand for red berry coffee bar that will be franchised around Australia.Art Direction, Branding2011 -
The New Mardi Gras commissioned me to develop and design online and offline creative for the 30th Anniversary campaignWeb Design, Branding, Art Direction2011
